To help you figuring out who we are, why not describing us by picturing two direct competitors of ours?
First of all, we can name Twinin, general communication agency created in 2010 by two mans: Thibaud MICHEL and Jeremy DURIS. For them, a good strategy is considering problems in several ways: they want to give personal advice for each case. They put forward their knowledge of new technologies to show they know what they do. The agency is based in Paris and has big contracts and opportunities. The agency is very alive; its employees work a lot.
Twinin works with important brands like: Disneyland Paris, Société Générale, Décathlon, Nestle, L’Oréal…
They are expert in the use of the Internet and social networks. That’s why they are present everywhere in press paper, television, posters, advert etc….For example we can choose the Decathlon campaign they did a few months ago with the aim of helping the brand for recruitment. They deployed a campaign for disabled people who wanted to work. In this case it was for the press.
In another way, they work with community managers on Facebook to talk for brands like fanjobs.fr. They post content to maintain the relationship with the fans and users.
Parker et Parker
This agency is a global communication agency, located in Bordeaux, Paris and Lyon. Specialized in many fields of communication (corporate, influence, brand, services, factory and content), they answer every possible need in the advertising industry. Its clients are famous: SNCF, Dim, IBM… Parker et Parker is composed of experts in communication who share the love for innovation and well-finished work. They work only to find THE idea: the idea which will make the difference.
The strategy is to base this idea on the web 2.0. With this web 2.0, brands can really start a dialogue with their customers. Then, companies can control their e-reputation, get followers, and be really present within their social environment. As we mentioned it in our social media editorial, that’s the key to success.
This agency is even more a competitor of ours because they own a blog in which it deals with news in the world of communication (like our agency), such as the innovation of the brand Apple: the insertion of Siri in cars…
More seriously, today we decided to be more honest than politicians during presidential campaigns. Today people, we are telling you everything. From our target to our strategy. Beware to the take off in 3,2,1 …
As you may know, we are a modernist agency. Our selling point is that we will always be on time for the latest technologies and the latest trends. So our targets are :
- Young businesses that want to ride a particular wave in order to penetrate the market by the modernity door, or even the futuristic door.
- Companies that are ready to invest on technologies or new communication technics in order to stay young.
- Companies that leave a big part of their money investment to research and development, and that count innovation among their main values.
We are not targeting any particular sector of activity, as almost all brands are likely to focus on the modernity of their communication, whatever the sector they belong to, and whether it is a B to B or a B to C business.
Just like Caesar, Georges W. Bush (Jr) and Steven Spielberg, we had developed an incredibly brilliant plan of battle, aka our strategy to reach you, people. Our strategy will mainly be based on digital communication to be on sync with our values of innovation and technology. A very aesthetic and interactive website is the first quality we should focus on. The blog will be useful to communicate content.
And of course, we need to be very keen on social networks, cumulating many accounts (Facebook, Twitter, Tumblr but also Yelp, Foursquare, Instagram, Vine, Path) and being very active in terms of community management.We could have daily or weekly sections that give us credibility on the web: if we have a public besides our target, it will draw our targets towards us because they will think our points of view are popular and therefore could seduce their own target.
Why are we different than another random communication agency? Because we think our company as a rocket. Some of us are rocket scientists, others are Martians. We all get along, we all combine our skills and strengths to give you the best experience ever and to make you be over the moon with our work. So far, it looks like you are enjoying your orbital journey!